Digital Marketing is mainly divided into seven different categories, which are listed below:

Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Paid Click (PPC)
Content Marketing (CM)
Email Marketing (EM)
Mobile Marketing (MM)
Marketing Analytics (MSc)

Digital marketing is becoming a vital part of the overall marketing strategies of companies in recent years. It allows businesses to reach a precise audience and market them directly to people who are likely to be interested in their product. To reach consumers online, digital marketing includes a wide range of marketing methods. In addition, digital marketing agencies help companies to market and increase traffic.

A team from Southern University of New Hampshire (SNHU) discusses digital marketing on the Internet using traditional strategies. Reveal information on current types of digital marketing now.

Marketing professor Emily Chase says the two disciplines have different audiences and are used to reach them. The point is that some platforms are more effective than others depending on the target audience, while traditional media can reach a broad audience.

Types Of Digital Marketing:

In his presentation, Chase described some of the most popular types of digital marketing and gave a brief overview of each:

Search Engine Optimization (SEO):

Search engine optimization aims to increase a company's ranking in Google search results, which ultimately leads to more traffic to its website. Search engine optimization (SEO) marketers achieve this goal by researching the search terms consumers use to find information online and use them in their content. Search engine optimization (SEO) considers several factors, from the way your web pages are written to the way other websites related to you to the structure of your website. Rateb.com estimates that SEO professionals can earn around $59,000.

So the question becomes, how can a website improve its search engine ranking? One of the main reasons why SEO is so difficult is that the answer to this question always depends on the current Google algorithm. However, according to Moz's Beginner's Guide to SEO, every SEO strategist and marketer should know how SEO works today:

Content Indexing:

It is essential to make it easier for search engines to understand what your website is about by adding alt text to images and adding texts to video and audio files.

Good Link Structure:

Search engines should crawl your website structure to find all of your content. SEO professionals can take several steps to format links, URLs, and Sitemaps in a way that makes them more accessible for website crawlers to crawl.

Keyword and Keyword Targeting:

Use keywords in your content to make your website easier to find. The header is an essential component of search engine optimization. It is no longer a good idea to use as many keywords and variations of keywords as possible. By using keywords in the title, you can write quality content. It is best to sprinkle the crawlable content of a page several times to help it rank higher.

Pay-per-click (PPC):

Pay-per-click refers to paid advertising and promoted search engine results. Digital marketing is a short-term affair, as ads cease to exist once advertisers stop paying. A Pay Per Click (PPC) campaign increases traffic to a company's website via organic search results.

In addition to the ads you see while browsing the web and watching YouTube videos, you may also see pay-per-click ads on the search results page.

Pay-per-click is also different from organic search in that you only pay when you get results. With a traditional PPC campaign, like Google AdWords, you pay when someone clicks on your ad and lands on your website. With pay-per-click advertising, you can spend almost any amount you want. Many large companies use pay-per-click advertising and spend tens of thousands of dollars each month.

Depending on your keywords, you will have to pay more for your ads or advertising in search results. This is because contested keywords (i.e., keywords searched a lot and that many websites compete for) cost more, while terms with less competition are likely to be cheaper.

While setting up a pay-per-click campaign, you can also choose whether you want your ads or promotion results to appear worldwide or only in a specific geographic area. If you're running a physical business, this location-based targeting can prevent you from wasting advertising money on users who don't live near your store.

Social Media Marketing (SMM):

Anything a company does through its social media channels falls into this category. Although social media is familiar to almost everyone, marketers need to incorporate social media into their overall marketing approach. Creating posts for social media channels and responding to comments is not enough to do social media marketing.

Coordination and consistency should be the cornerstone of practical efforts, not just an afterthought. There are many online tools for automating and scheduling posts on social media, but they should solely be utilized as a tool and not a "set and forget" solution. In cases where there is no real person behind the posts, users will immediately find out.

A silo separate from other marketing functions is not necessary for social media marketers. As part of a company's marketing department, social marketers must coordinate their message across all platforms—both online and offline to ensure consistency across the organization.

Analyzing the success of social media posts and developing strategies based on that data is an essential part of social media marketing. Marketers must also constantly measure and track their campaigns, as this data helps them demonstrate their management. In addition, efforts drive users to interact with the brand and ultimately convert users into customers. This adds value to the business, says Forbes contributor Jason Demers.

So managing a personal Facebook or Twitter account is very different from social media marketing. The role requires a combination of creative thinking and data-driven strategies, making it a good fit for somebody who wants to combine the two disciplines. Rateb.com estimates that a social media analyst with a bachelor's degree can earn approximately $63,841.

Content Marketing (CM):

Increased brand awareness is achieved through content marketing and sharing. We want the reader to take action and become a customer by requesting more information, joining a mailing list, or making a purchase. Blog posts and resources such as white papers, e-books, digital videos, podcasts, and more can be considered "content."

In general, the value must be offered to consumers before promoting a brand or making a purchase. By creating valuable content for your customers, you can build a lasting relationship of trust that can lead to many sales over time, not just one.

In addition to incorporating the SEO search terms into website content, content marketing is also used in email and social media marketing.

Your content marketing analytics can tell you a lot about your customers: What are they looking for when they come to your website? How can we create content that keeps visitors on our site longer and makes them want to search further? If they lose interest, what types of content marketing are long-term instead of a method like PPC?

According to marketing automation firm Marketo, marketers can create a library of content (texts, videos, podcasts, etc.) that search engines can find.

In addition, this library increases your credibility as a source of information and helps in promoting brand awareness. When users search for information on your website, they will hopefully view you as an authority when purchasing.

People interested in writing and producing video and audio can benefit from content marketing. In addition to strategic and analytical skills, digital marketing generally requires strong analytical skills.

Email Marketing (EM):

Chase said that email is still one of the most effective marketing techniques despite the growth of social media and other channels. This strategy can provide value to consumers and, over time, convert audiences into customers through content marketing.

According to the American Marketing Association, email marketers are not only skilled at creating engaging campaigns. They also need to know the best way to reach audiences and analyze customer interactions and data to make strategic business decisions.

There are many types of analytics measurements possible with email marketing software, but open rates and recipient percentages are two commonly improved metrics. For example, the Click-through rate points to the quantity of recipients who opened the email and clicked on the link it contains. According to email marketing software company Constant Contact, marketers can take several steps to improve user responsiveness to their emails. Some of them include:

Make email recipients:

aware of the impending deadline by writing an email body that conveys the urgency. You can increase the number of clicks on your website if only a limited number of views is available.

Personalize your emails:

Including the recipient's name in the subject line of your emails will increase open and click rates: Katie, a special offer just for you. (An example of a subject line would be, 'Katie, a special offer to you and yours').

Let recipients set their preferences:

You can keep some of your email subscribers interested in your email messages by letting them choose how often they want to receive messages from you.

Mobile Marketing (MM):

You can distribute this type of digital marketing through a cell phone or tablet to your target audience. Mobile marketers reach their target audiences using text messages, social media, websites, emails, and mobile apps. Marketers can customize specific offers and content for a geographic location or a specific moment in time, such as when a customer enters a store or attends an event.

According to a recent TechCrunch article, US consumers spend an average of five hours per day on their smartphones. Resembled the fourth quadrant of 2015, this represents an increase of 20%. With many users now turning to apps instead of mobile browsers, the use of apps is rising. Apps accounted for a much larger share of time spent by users than TV in 2017.

According to a TechCrunch article, 16% of app time is spent with entertainment apps like Netflix and Hulu, 19% with the Facebook mobile app, 12% with other social and messaging apps, and 11% with gaming apps.

According to a fresh release by Retail Dive, 45% of all purchases are consistently or repeatedly made on a mobile device, whether for research, price comparison, or shopping purposes. In addition, millennials (defined by the Pew Research Center as those born between 1981 and 1997) make up 57% of the population.

Marketers know you need to reach your customers wherever they are, and in 2019, it's crystal clear: Your prospects are on their phones.

Marketing Analytics (MA):

Not only is digital marketing highly measurable and traceable, but it also has other benefits. For example, there was a time when coupons and direct mail were the only traceable marketing efforts. The voucher was an indication that the message had reached the customer.

Marketers today can track user behavior in great detail: how many times they clicked on the link, and the time spent on a web page, how many times they open emails, etc. However, the vast amount of data available on digital marketing performance can leave marketers feeling like they are sipping from a fire hose. They must understand what numbers mean and how they should be factored into strategy.

Not only can they learn what resonates with consumers and change their marketing message for the future, but they can also prove their value to the company. Thus, data analytics is a critical aspect of the digital marketer's job that differentiates them from traditional marketers.

Digital marketing can be measured and evaluated using various tools. In addition, many marketers use a combination of these tools according to their needs and audience. (Fortune reports that many marketers use over 100 apps in total.)

Marketing analytics tools can be customized in an almost infinite number of ways to evaluate your website's performance, what keywords attract users to your website, how they navigate your website, and more.

In the end, you will measure your campaigns with analytics and improve them based on those analytics.

You'll learn about a wide range of marketing-related topics in the Digital Marketing degree program, including marketing strategies, branding, mobile marketing, and digital advertising.

It is getting more and more difficult for advertisers to find jobs. The US Bureau of Labor Statistics (BLS) foretells that approximately 9% more advertising, sales promotion, and marketing managers work in the United States. The median salary for these jobs is $132,000, based on 2018 BLS data.

Digital Marketing Skills

Hobson explained that by developing marketing strategies for the online environment, digital marketers contribute to the strategic goals of the entire organization. Chase said digital marketers are working to be seen as the voice of their customers and help them interact with brands in the right way.

To drive investment, increase traffic, conversions, and manage integrated digital content, (marketers) use brand channels strategically.

Since digital marketers are expected to be on the premises of their customers at all times, they must keep abreast of changes in technology, social media, and software. Although technology is changing very rapidly, some marketing principles remain the same despite today's most popular social media applications.

Chase said that most companies today require experience with Google Analytics, Google, Facebook Ads, HubSpot experience, and Hootsuite experience. With a master's degree in a digital marketing program, you will learn to use these tools and explore their applications in courses.

The organization is also seeking candidates who are proficient in Adobe Creative Suites and know about search engine optimization and keyword research.

Some marketing efforts have not changed since the days when companies primarily advertised in print, radio, and television. Therefore, a solid understanding of marketing principles and good communication skills are essential for all marketers.

According to Chase, employers are concerned with soft skills as well as technology-related skills.

In her view, the primary function of marketing is to communicate a marketing message and reach the target audience. Therefore, we must communicate with our teammates and our clients, executives, and others. Without good communication skills, the message will not get across as intended."

Hobson said that keeping abreast of new and emerging strategies for companies in the digital marketing industry is essential. Some of these activities are performed by digital marketers, while other departments within companies carry others out.

Chase made it clear that it's more important than ever to keep up with the competition. In a quickly growing business environment, you must consider the digital strategies of your competitors to formulate your own."

7 Types Of Digital Marketing | Work Guide